Many philosophers have asked the question “If a tree falls in a forest and no one is around to hear it, does it make a sound?”
Now while I don’t know the answer to that question, what I do know is that it doesn’t matter how great your content is, if you don’t have any followers who see it, then that content might as well not exist.
We don’t need any great philosophers to help us with that one. I know this from personal experience, because when I first started writing articles I used to get just 1-2 views, and these were mainly from my wife and mother who were trying to make me feel a bit better.
I think when history looks back on the early part of the 21st century it will equate the rush for people to make an impact on Social Media, with the California Gold Rush.
I say this because as we move into the new economy, the knowledge economy, those that successfully stake a claim and work that claim can strike it rich, and strike it rich very quickly.
Don’t believe me, then just look at Mark Zuckerberg and his co-founders at Facebook, they are the youngest Billionaire ever.
Now while we can’t all be founders of Facebook, we can all look to strike a claim, and make ourselves richer, or have an impact and influence lives for the better.
16th Century English philosopher Francis Bacon coined the phrase “Knowledge is power. ” but in today’s knowledge economy, that phrase has become “Knowledge is Money”.
But to profit from our knowledge we need visibility.
There is no point having great knowledge if we don’t have anyone to share it with. It’s like being the greatest singer in the world, but only singing in the shower.
No one is ever going to know, and we’re never going to achieve our full potential.
To maximize our potential we need to be able to share our knowledge, and one of the best ways to that is to build a tribe who are interested in our niche. People who are looking for the very thing that we want to share.
There are many platforms that we can use to do this on, such as Facebook, Twitter, Instagram, Pinterest, Youtube, etc., etc., and I am sure that there are new ones being developed right now, even as I type this.
There are techniques and tools that can be used to help us to achieve this very quickly; I know from personal experience of having built a following of around 1/2 million followers in just two years.
And if i can do it so can you!
When we can achieve that, it gives us a great opportunity to share our knowledge and influence a great number of people and impact many lives and careers.
If you have great content, you don’t only owe it to yourself, but you owe it to others to share that knowledge, but to do that successfully you need to build a tribe.
Remember if you post great content and you don’t have a following, that content is never going to be seen!