4 Ways to Use Visual Content to Boost Your Business’s Online Visibility

Sharing great content on online platforms is among the top ways of building your online presence. Textual content attracts readers, but it will not make your posts stand out in a crowded online platform. Visual content is an easier and faster way of attracting your audience to your online platforms. In fact, most of the posts that go viral on social media are visual. Visual content is more persuasive than text because the majority of people are visual learners.

How can you turn visual content into an asset for your business? The first step is to identify the type of visual content that sells and then use that content to market your business. Here are top types of visual content that will shift your business to the next level.

1. Infographics

Informative infographics always go viral, especially when shared with the right audience. Infographics are best suited for educative content. You can summarize an entire blog post and share the information with an infographic. The design and layout of infographics influence their appeal to your target market. The secret is to share well-designed infographics consistently. The advantage of using infographics is that you can include your business logo or website.

2. Photos and Images

Instead of sharing long posts on your blog or website, consider breaking the text into different sections with photos and images. Many readers will not read a long post to the end. However, adding images or photos in between texts or for every new header will keep them engaged to the end. Ensure that you share high-quality photos and images. You can take photos to give your posts a personalized touch. Alternatively, you can use free online tools to design high-resolution images or buy customized images and photos.

3. Videos

The easiest way to teach your audience to use a product or service is through an instructional video. You can also record some business events and share clips on your website, blog, or social media pages. Share high-quality videos and avoid posting long videos. Edit your videos to communicate the relevant information within a few minutes. You do not have to post professional videos at all times. Sharing funny videos will draw attention to your online platforms as well.

4. Data Visualizations

Adding statistics to your posts increases their credibility. The best way to share statistics is through data visualizations such as graphs, tables, and charts. After conducting a survey or research on a certain topic, create graphics that show the most important findings. You can include numbers, percentages, and brief texts to explain your findings. Other types of graphics that may interest your audience include diagrams and maps.

Conclusion

Visual content can boost your marketing campaigns by attracting a wider audience. Most social media users are quick to share visual content with their connections. You still need textual content to communicate with your target market. However, textual content on its own will not give you the kind of results you desire. The secret is to combine both textual and visual in a creative way that attracts your reader’s attention. Infographics, videos, data visualizations and images are just a few types of visual content that you can use. You can start here and explore other types such as presentations, memes

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