Love them or hate them – adverts are essential for getting your brand exposed and helping to generate more leads. Nowadays, advertising can be found everywhere and it can come in a variety of forms. Before launching an advertising campaign, it could be worth understanding some of the different types of advertising and their uses. Below are 10 types of advertising explained.
Search advertising
When you search something on Google or Bing, you’ll likely notice sponsored search listings at the top of the results page. These are ‘search ads’ – they are a quick way to display your site at the top of the search engine rankings by targeting select keywords. Search ads use a ‘pay per click’ model in which you pay based on how many clicks they get. A marketing agency can help you run a successful search advertising campaign.
Display advertising
Display ads are picture or video ads found throughout the internet on various web pages. You can find them at the top and bottom of the webpage, in the sidebar or even mid-way through content. These types of ads are typically used to visually grab people and build brand awareness. The likes of Google Ads can automatically distribute these ads on various sites based on certain parameters you set.
Video advertising
Videos are some of the most engaging forms of advertising and can be used to convey a lot of information in a short amount of time. You can find video adverts on TV, during YouTube videos, on social media and within apps. Work with a video advertising company when producing these as.
Pop-up advertising
Pop-ups are a type of display ad. They most commonly come in the form of a small banner at the top of bottom of a webpage. Full webpage pop-ups are also an option but can be annoying if you use too many of them on a website. A benefit of pop-ups is that they force internet users to notice them by covering content.
Playable advertising
Playable ads are commonly found within apps to promote mobile games. They are interactive adverts that users can play to get a feel for a game. Playable ads can also be used to produce non-game products and services, however this is not as common a practice as it used to be.
Radio advertising
Radio adverts have existed since the 1920s. These ads are entirely audio-based – relying on music and jingles to help people remember brands. Many people still listen to the radio and these ads have the benefit of being unskippable. Such ads can also be used on digital radios and music/podcast streaming services.
Billboard advertising
One of the most traditional forms of physical advertising is billboards. These are typically designed to be taken in at a glance by drivers or passers-by – they are big with a small amount of text and memorable imagery. Video billboards are also an option.
Print media advertising
Adverts can be found within magazines and newspapers. These used to be a very popular form of advertising, but they have lost some of their appeal as a result of the falling popularity of physical media. That said, physical magazines and newspapers aren’t completely dead yet – for targeting older consumers, local consumers or niche readers they can still be effective.
Direct mail advertising
Direct mail advertising involves posting flyers or leaflets through people’s doors. This type of advertising became less popular with the rise of the internet and email. Nowadays, people get a lot less ‘junk mail’ through their door. However, this has made it easier to stand out with this form of advertising than in previous decades.
Email advertisingEmail adverts are cheaper and easier to distribute than direct mail ads. However, anti-spam laws mean that you have to be careful as to who you send them to. Building up a mailing list of willing subscribers allows you to send these adverts to people consensually. Email ads can contain text, images and videos.
