Psychology of The Grocery Store: Consumers

Psychology of The Grocery Store: A Look At Consumer Behavior


A recent article in the Wall Street Journal noted that a number of retail and grocery stores have experienced the worst quarterly sales since the recession.

Many believe that Millennials are the cause of this drop, as many grew up in the recession and may be paranoid about the consequences of not saving money.

Store owners have been looking for ways to advertise to this demographic and many are turn to a more subtle, psychological form of advertising. In order to exemplify how to effectively advertise in this fashion.

Here’s an infographic, created by USC’s Online Master of Science in Applied Psychology, on Psychology of the Grocery Store.

Thanks to Tyler Putz of Circa Interactive for suggesting the Infographic.


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