gordon@gordontredgold.com

Blogging As A Business: Could This Be Your New Career?

Writing a blog is a great way to share your views on something you’re passionate about. It’s also a great way of making money if you learn how to monetise your blog. 

But could your passion and skill for blogging lead you elsewhere? Blogging as a business can be a great way to earn a living, putting the skills and knowledge you’ve gained to good use. 

If you’re looking for a new side hustle or a change for your career, give blogging as a business some thought. Read what it’s all about below.

Image Credit: Unsplash under Creative Commons

Blogging as a business

So how can you turn blogging into a business? There are different ways you can approach it depending on what you want to achieve. Blogging as a business is something that can open to a lot of doors, and could even give you the freedom to freelance abroad due to the digital nature of the work.

Even if you don’t consider yourself a professional writer, there are ways to turn your blogging skills into a profitable venture. Think about what your business goals are and how you can put your blogging experience to good use. Some of the ways you can achieve this include:

Write blogs for others

Writing blogs for others can be a simple way to make money. You already blog for yourself, how hard could it be to blog for other people? There are some fantastic websites for finding paid writing work that can help you find clients to write blogs for. You could choose to write blog articles similar to your own, or about any other subjects you know well.

Many businesses and individuals make use of ghost bloggers for their websites, and you could be surprised at how much work can come your way. 

Set up a blog with a more specific niche

Many people blog about things that interest them, something that’s a little different to their day-to-day work. But could you actually combine your professional expertise with blogging to produce a blog that has a more specific niche, one that is relevant to your industry? 

If you work in recruitment, recruitment blogs could be a great way to share your expertise and connect with others in the industry. From graphic designers to teachers and finance experts, whatever your main job, there could be something in starting a blog based on what you do.

Provided there isn’t a conflict of interest with your work, it could be a fantastic way to make money based on something that you’re already very knowledgeable about. 

Coach others in how to blog better

If you run a successful blog, it’s possible that there are people out there who want to learn your secrets. Creating an e-book or e-learning course can be a great way to share your wisdom with others, helping people to create more engaging and successful blogs. You could even write a blog about blogging, sharing all your best practice and tips you’ve learned through blogging yourself. You’ll need to keep your finger on the pulse, as there are always new trends in blogging and digital marketing to stay up to date with. 

Help businesses produce better blogs

Many businesses have a blog attached to their website, but they don’t always make the most of it. Using your blogging expertise, you could provide consultancy to businesses to help improve their blogs. 

Getting started

There’s no better time than the present to give blogging as a business a try. You can make a start by establishing a website and creating an online portfolio for yourself. 

There will be a lot of initial work to get your new venture off the ground, but if you already have contacts, you can start by showcasing your services to them to start building up some clients and getting paid for your work. 

Promoting your services

Once you’ve got yourself setup, it’s time to start promoting your services to help you earn more clients so that you can start enjoying success from your blog. Some of the things you can do to promote your blogging services include:

Set up a newsletter

A newsletter can be a fantastic way to reach out to potential clients – a lead generation tool that can be vital for your business. You can promote your newsletter across your website, emails, social media pages and more. Take a look at some useful tips for getting more email subscribers to grow your distribution list. 

Use your social media channels

Social media can be a very effective way of promoting your services. Create some dedicated accounts and be prepared to put the work in to grow your audience. Social media can provide you with free marketing opportunities, but you could grow your business even further if you’re willing to invest in some paid advertising. If you can make your social media presence a success, you could enjoy further opportunities to make money alongside your blogging.

Make the most of LinkedIn

LinkedIn can be a great way for you to connect with other professionals. You could reach out to people within your industry to see if they’d be interested in your services, as well as develop your presence online. Learn how to make the most of LinkedIn so you can connect with more clients online. 

Network

As well as online networking, there’s good old-fashioned face-to-face networking. Attending networking events can be a useful way of meeting people who could be in need of your services. Check out local events, conferences and professional networks you could join to help you get your name out there and drum up some interest in your work.

If you’re good at blogging, or you have an interest in blogging about your career or industry, then there are several ways you can turn blogging into a business. Whether you choose to blog as a side hustle or make it a full-time job, taking your passion for blogging to the next level could be just what you need to enjoy a successful career working for yourself. 

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