20 Questions for Leaders 10/20 Aligning Values

From 20 Questions for Leaders:

How do you ensure your Organisation and its activities are aligned with your “core values”?

Easiest way to do this is to ensure that all objectives and targets align with your core values.

For instance,  if diversity is a core value, then there should be clear targets for diversity that are communicated, measured and reported on regularly, and ideally bonuses tied to achievement.

If diversity is one of the core values, and there are no associated targets, then this is clearly not a real core value its just lip service.

If there are targets, but they are not reported on, no one is accountable for them or they are not bonus relevant, then same again, this is just lip service, it’s not a lived value.

If you want to know what a companies ‘core values’ are then look at what they bonus and reward, and those will be their ‘core values’.

How do you think you should ensure alignment of values and activities?