The Power of Focus (Conference Video)

The Power of Focus

I was invited to speak at the Narrative PR Conference in Cairo on Oct 28, which for me was a great honour. The focus of the conference was on promoting Egypt, on Nation Branding. And raising the profile of Egypt.

My talk was on the Importance of Focus. How with the right Focus we can create highly engaged, motivated and excited teams which can help create a momentum and movement that can help build an amazing Brand

I believe that Egypt has a great history. But, more importantly, it can have a great future. It’s a dynamic country with a population, where nearly 70% are under the age of 30, which gives Egypt a massive potential.

Having the right focus will help determine how great that future will be.

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