gordon@gordontredgold.com

December2020

WHAT IS GUERRILLA ADVERTISING? – 9 EXAMPLES OF EFFECTIVE CAMPAIGNS

Guerrilla advertising or guerrilla marketing as it is commonly called, was coined in 1984 by American business writer Jay Conrad Levinson. No we’re not talking about the…
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HR Leadership witness transition in recruitments post COVID

HR leadership post COVID changed their hiring norms and brought in the local nationals to fill in the vacancies As global pandemic brought travel to standstill, human…
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How To Advertise The Right Way

Whether you run a small business or a larger company, advertisements can be instrumental to your success. They can help you reach a wider audience, boost sales,…
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What It Means to Be an Adaptable Leader and Why…

Image Source: Pexels Ironically enough, if there’s one constant in business, it is the fact that things will change. Some of these will take a long time…
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5 Compelling Reasons to Outsource Video Production

Video is important to many businesses. With 70% of business-to-business marketers using it and 66% of consumers preferring it to the written word, it's probably important to you. The…
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Top Leadership Development Consultant 2021

I'd like to say a huge thank you to Corporate Vision for being selected as th Best Leadership Development Consultant for 2021. This is a huge honour…
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Small Business Funding Strategies

Image Credit Not all small businesses require funding, but most do. Usually a small business will have an investor of some kind that has provided the startup…
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The Power of Purpose

This advert is a great advert for the power of purpose. When We understand why we are doing something, and e know why it's important to us,…
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A Great Alternative to Fake It Til You Make it

You might not know this unless you follow me on Facebook, but my wife and I recently moved to Spain. As part of that move, I've started…
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