When growing your small business, there are a lot of factors to balance to stay afloat. Between acquiring clients and keeping your finances in check, things like the culture of your workplace can be forgotten. Although it can be hard to see how fostering a diverse and inclusive workplace can impact your business’s bottom line, the fact is that ethnically diverse companies are 35% more likely to outperform homogenous ones.
So how do you create a more diverse workplace culture? One of the easiest ways is to alter the language that you use in your everyday business and recruiting materials. You may be surprised how many biased terms and phrases are a part of your vocabulary simply because others use them. By learning about and avoiding which words and phrases isolate and exclude employees in certain demographics, you can promote a more inclusive workplace.
This may feel unnatural at first, and will take time to implement among your staff, partners, and coworkers. Don’t get discouraged. Change takes time, but demonstrating the change that you want to innact will eventually see positive returns.
For more specifics on how to incorporate inclusive language in your office, check out this helpful infographic by Fundera: