gordon@gordontredgold.com

6 Factors That Influence The Perception of Your Business

If you’re going to find success with your company, then it’s important that people have a favorable image of your business. Indeed, this typically plays a bigger role in the ultimate success or failure of a company than most people realize. There’s a big difference in the prospects of a company that people view positively, and one that people dislike. There are some factors that play a big role in how people see your business. We’ll take a look at a few of these below, and also offer advice on how you can improve the image by making a few key changes.

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Your Reputation

People may have an initial impression of your business, but they’ll be influenced by what other people think. Everything could look perfect on the face of things, but if you have awful reviews, then people will have serious doubts. Indeed, studies have shown that the thoughts and opinions expressed by others in online reviews nearly have as much influence as the opinions of close friends and family. Of course, the best way to avoid negative reviews is to avoid doing anything that would merit one. Even the best companies get bad reviews from time to time, however. You can minimize the damage by actively monitoring and managing your reviews

Online Presence

Most people search for a company online before they give them their business. As such, it’s important that your digital presence is watertight. People have high standards when it comes to the internet these days. They won’t settle for a website that looks like it belongs in the early 2000s, or if it contains many spelling or grammatical errors. As well as your website, you should also focus your attention on your social media channels. They’re not as important as your website, but they’re not far behind. 

Your Headquarters

Your office isn’t just a place where you work. It’s a reflection of your company. At some point or another, you’ll have visitors to your headquarters, and what will they see? Will it be a space that reflects your business positively, or will it put doubts in their mind? If your current office space is underwhelming, then look at making some changes. You can inject a lot of positivity into your business by getting the most office for rent; this will give you the space you need to really create an office that reflects your company branding. The aim is to create an office that impresses your visitors, one that legitimizes your company from the ground up.

Overall Branding

Branding is increasingly important in the business world. Indeed, it’s become one of the key factors when it comes to overall success or failure. In the early days of your business, it’s important that you’re coming up with a concrete, solid branding plan for your company. It’s not something that should be left to develop on its own. The thing about branding is that, if it’s going to work, then it has to be watertight. There’s no space for deviations or errors. It’s important that your branding truly reflects what you stand for as a company — it has to be authentic. As well as the values of your business, the aesthetics of your branding will also be important; it’s the colors and design elements of your branding that your customers will come to recognize. If you don’t know how to do this, it’s recommended that you work with a professional branding company. 

Your Team

You’re one component of your business. Your staff is another one. While you can do a lot to make sure that people have a favorable impression of your company, remember that much of your good work will come undone if you have less than pleasant employees working for you. This is especially an issue with public-facing members of staff, but even those that don’t interact with the public can have a negative impact. When it comes to hiring, don’t just look at a person’s education or past work experience. Look at how kind they are. Ultimately, everything becomes much easier when you have a team of friendly staff.

Quality of Service 

Finally, remember that you can’t hide from bad service. You could get 90% of things right, but if you’re offering a poor level of service, then people won’t have a positive impression of your company. So above everything else, make sure that this aspect of your operations is watertight. If it is, then everything else will eventually fall into place with a bit of effort. 

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