7 Types of Online Advertising for Your Small Business


There are several ways to advertise your business online if you’re looking to reach out to a wider audience and draw in more customers. You can choose the best platform to connect with your niche and perfect your advertising campaign to optimize performance. If you want to get the most from your online advertising campaign, it’s a good idea to work with a digital marketing agency for expert advice and additional resources. Here are seven types of online advertising that could benefit your small business.

Social media advertising

Social media advertising includes promotion across many platforms such as Facebook, Instagram, Twitter, Pinterest, and Tumblr. If you’re looking for optimum results, seek advice from an expert on each particular platform such as a Facebook Ads Agency

There are two types of social media advertising. Organic ads are essentially word of mouth, which creates trust and loyalty. Paid ads are targeted and leverage promoted posts to reach a specific audience. You can choose a variety of mediums from banner ads to video content. 

Search engine marketing (SEM)

If you really want to draw customers in, then SEM is for you. It’s one of the most reliable forms of online advertising as it’s very targeted and based on keywords. The goal is to get your business to the top of the search engine results pages (SERPs) by appearing the most relevant to a potential customer’s Google search. 

While navigating the complexities of SEM, considering a resource like the comprehensive guide on effective SEM strategies provided by the Digital Spotlight on Google Search Services can be invaluable. This resource offers insights and tactics to enhance your SEM efforts, ensuring your business not only reaches but also resonates with your target audience.

You can choose from two main types of paid ads, PPC and CPM. With PPC, you’re charged when people click on the ad and with CPM you’re billed for one thousand impressions. With both, you’re essentially paying for space on the SERPs and encouraging potential customers to click through your ad.

Display ads

Display ads are visual representations of your company that appear on third-party websites. These sites are normally selected due to relevance. You can choose from images, banners, text, wallpaper, popups, flash, or video. 

These are usually very affordable and you can either work with an agency or ook for effective display ad ideas online. The idea is to advertise your product or service on a site that appeals to your target audience. 

Native advertising

Native ads are sponsored listings that you find in blog posts and on social media. They are less blatant than display ads and are integrated with the content of the page they’re on. Native ads appear in the form of in-feeds, search ads, recommendation widgets, and promoted listings. Here is a basic guide to native ads for more information. 


There are several benefits of remarketing for small businesses. This is what cookies are used for. Visitors to your website are given a cookie so that your ads will automatically appear to them on other locations when they surf the web. This is actually not expensive and can be a quite effective and targeted reminder of your products or services. 

There are a couple of mainstream platforms you can use such as Facebook Remarketing or Google Remarketing. This way you can set up more effective remarketing campaigns for your small business.

Video ads

The most common video ads are YouTube ads, but there are also my different types of content you can create. You could post a tutorial on how to use one of your products, or something else informative or educational. Instead, you could try using a story as an effective marketing tool to appeal to your audience’s emotions. 

Video content is one of the most engaging because of its personal appeal and it also doesn’t come across too spammy. You can find plenty of tips for more effective video ads online. Post your video ads across a variety of platforms and social media for the best results. 

Email marketing

Email marketing is a cost-effective and efficient form of advertising. An email campaign manager can make it a breeze as well. There are several popular email campaign managers that include MailChimp, Constant Contact, and A Weber. You’ll first need to accumulate a list of email addresses as well.

You can focus your email marketing around promotions, dicsounts, or news about your business. Include a story about your company and be consistent with your branding. Your emails should ideally match the look of your landing pages on your website. For further advice, here is the ultimate guide to email marketing.

By using different channels to advertise your business, you’ll get more results. Online advertising is always expanding and you can find the method that works best for you.