How to Improve Your Marketing Strategy in 2021

The marketing industry brings something new for marketers to play with each year. There’s always another way to beat competitors, sell more products, or attract more users. So far, blogs are the most popular method of content delivery, followed by emails, infographics, case studies, and other content. 

While blogs remain a crucial part of marketing strategies (companies that blog get 55% more traffic), those marketers who follow trends know there’s more to utilize. Starting from optimizing the brand’s website to artificial intelligence, these are the things to include in marketing strategies for a more lucrative 2021. 

Increase Your Website’s Exposure

The main thing you should do when it comes to the business website is to optimize it for new Google updates. What Google will love in 2021 are faster, mobile-friendly websites that don’t annoy visitors with interstitial ads. 

Pages and elements must load faster. There shouldn’t be anything on the page that can interrupt the user’s browsing session. As before, your website should be mobile-friendly. If you and your team don’t work on optimizing your business website, Google will likely drop your rankings, and you’ll have a hard time getting the customers to visit. 

By now, you know that customers have all the power in their hands. They want to explore how far their devices can go, and they want their voices heard, literally. This is why enabled voice search can improve the experience on the website. Focus on long-tail keywords and think about what questions your customers might ask. If you properly optimize for voice search, Google will reward you with a better ranking. 

Local SEO is another marketing strategy to consider utilizing. Listing your business in Google My Business will get you a free business profile and the possibility to connect with your future customers via Google Maps. You can post images and offers to showcase your products and services and help your customers reach out immediately. 

Utilize Social Media 

Social media has been a way to improve brand recognition for years, but there are still ways to improve. Your marketing strategies should include all social media platforms that cause the hype among users, such as TikTok. 

This platform is a great way to utilize another great content delivery method—videos. Depending on your products and services, video marketing might be the perfect way to communicate with your consumers. You can say a lot in less time, showcase your brand, and stay memorable. 

While you’re at it, go live. Live streams are a great way to keep in touch with your customers and increase retention. It’s a cost-effective way to foster meaningful relationships. 

If you don’t have the time to think about social media, you can reach out to micro-influencers. Those people are active on social media and have a tight community of 1,000 to 100,000 followers. They have a niche-focused audience and a strong relationship with their followers. 

You can also use social media to sell your products directly. Pinterest, Instagram, and Facebook have various tools to let you showcase your products. All you have to do is create and maintain engaging profiles while promoting your business on each platform. 

Go for AI, AR, and VR

You shouldn’t ignore the technological advancements when creating your marketing strategy. You can use AI to boost ads, automate personalization, or in PPC advertising. AI can help you create profit and loss summaries, business reports, or data insights. 

Boost brand experience with virtual reality. Use it to let customers try your products before they purchase. Virtual reality marketing is used in various industries with huge success. What’s even better is that these filters and tools can be integrated with multiple social media platforms. 


If you own a brick-and-mortar, you can include an augmented reality feature in your store. You can also use AR to enhance your printed marketing materials. Your brochures and flyers can have a scannable code where users can learn more about your brand. This improves the customer experience and makes your brand interesting. 

Your marketing strategy is what will help you rise above your competition. It should bring in more sales and customers to your business. However, there is always something new to incorporate into your marketing plans. One of the best ways to improve your marketing strategy is to focus on the latest technological advancements such as AI and VR. 

Utilize the latest social media platforms to get in touch with influencers and post quality content. Automate what you can and find time to be in touch with your customers. Above all, keep track of the next Google updates and optimize properly to drive as much traffic to your website as possible. 

How to Improve Your Marketing Strategy in 2021 - Gordon