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COVID-19 has knocked a lot of businesses for six. However, we look to be on a road to recovery, and a lot of people will be using tech to help them progress their business and take it to the next level during this difficult period.
Technology presents huge opportunities, yet only if it is used in the correct way. You could end up wasting a lot of money on technology for things that you don’t really need.
With that in mind, let’s take a look at some of the different steps you can take when it comes to getting technology right at your business.
Focus on cyber security first
The first step that you need to take is getting your cyber security policy right. Suffering a data breach right now could spell the end for a lot of businesses. However, the truth is that so many businesses are at risk of this happening because they do not have the correct protection in place.
Firstly, you need to get rid of the “it won’t happen to me” attitude. A data breach can happen to any person or any business, at any time. All companies are targets, irrespective of their size, because they hold valuable data that cyber criminals can use to make money.
Once you have accepted that you are at risk, you then need to put measures in place to protect yourself. There are a lot of options here, from network segregation to using a VPN. Make sure you do your research; understand how network segregation works, read reviews on leading VPNs, find out about the best firewalls, and so on. This will ensure you are able to put together an effective security strategy.
After all, the best approach to security is one that is multi-layered and features many security elements. You cannot rely on one solution!
Automate tasks that drain time
Automation is imperative for businesses today. You need to make sure that you use your time wisely, and that is what automation enables you to do. You will be able to get rid of those repetitive business tasks that do not relate to your core service.
Not only is automation important in terms of making sure you are using your time effectively at your business, but it also provides an effective way of reducing errors as well.
Revamp your SEO approach
Digital marketing is another area that businesses are going to need to pay a lot of attention to if they want to rid out the COVID-19 storm.
A lot of businesses have inefficient marketing campaigns in place at present, which are causing more harm to their brand than good. What you need to recognise about the world of SEO is that it moves fast, and so you need to move with it, or you’re going to get left behind.
From keyword stuffing being an effective method to guest blogging being dead; there are so many SEO myths out there that are really going to hurt your business if you fall for them. Only rely on reputable sources and make sure that you stay ahead of the times. Online marketing is going to be critical during this difficult time.
Embrace the live chat bot
You can use technology to enhance the customer service you are able to provide your customers with, and one way you can do this is by adding a live chat bot to your website.
Offering live chat is a great way of making sure that you are available to your customers all of the time. After all, that is what your online presence is all about; being open 24/7 for customers. However, if you make your customers wait 48 hours for a response to an email and you don’t provide a telephone number, this is only going to cause frustration and you will undoubtedly end up losing some customers because of it.
This is why it makes sense to add a live chat feature to your site, but you need to make sure it is one of quality. There is nothing worse than using a live chat bot and getting incorrect answers or feeling like you need to jump through hoops to be connected to the right person. Make sure your live chat widget is helpful rather than being another site hurdle.
So there you have it: some of the different ways that you can use technology to drive your business forward, especially during the current COVID-19 pandemic. We hope you have found this helpful, and good luck!
