gordon@gordontredgold.com

Building and Growing Your Business to Compete Successfully


As long as you’ve got a good idea and the funds to start it launching your new business venture is relatively easy. The difficult part comes a little later when you need to sustain and grow your business. If you’re in this position right now, you’re in the right place. Here is a list of some of the things you can do to build and grow your business.

  • Know Your Customer – it’s important to know where every one of your customers is coming from. It’s easy enough to do, you just ask them. When you understand where they’re coming from, you’re able to scale your business accordingly. It also gives you an idea of the type of marketing and sales channels that are working.
  • Focus on Customer Service – customers are very quick to jump ship if they receive poor customer service. It takes a lot of hard work to make up for bad experiences too. Loyal customers are easier to sell to than new acquisitions, so it makes sense to focus on providing high-quality customer experience.
  • Expand Your Marketing Efforts – do you realize how many different ways you can market your business? There’s inbound and outbound marketing, content and video marketing, word-of-mouth and promotional marketing too. Network marketing is another form that’s gaining popularity, and you can find out more by visiting tonivans.com.
  • Build an Online Presencea professional website is a good place to start, and it should describe who you are, what you do, and how to get in touch with you. There should also be a list of your products and services, your location, a mission statement and testimonials from customers. With a website up and running you can move on to using social media to promote your business.  
  • Embrace Mobile – the world, and his wife use their smartphones for researching their next purchase, so you need your business information to be mobile friendly. Take advantage of mobile marketing as well as mobile payment systems.
  • Use Feedback to Change and Improve – you’ll never be able to create the perfect product or service, but that doesn’t mean you should stop trying to improve. Encourage customers to provide feedback and learn by what they’ve got to say. Don’t ignore the negative feedback as it’s often the most valuable.
  • Build a Community Around Your Business – Facebook and other social media platforms are a great way to build a community around your business. It helps you create a brand that your customers trust because you use it to keep them informed and provide relevant and engaging content.
  • Take Care of Yourself – running a successful business is hard work and you have to be careful you keep an acceptable work-life balance. Make sure you get enough sleep, exercise regularly and eat a balanced diet. Don’t sacrifice your mental and physical health and don’t lose sight of family and friends when you’re pursuing your business goals.

If you want your business to succeed, it’s down to you to make the necessary changes. Often it’s the small things that matter, and it can be something as simple as investing in new technology. Try some of the suggestions above, and you’ll find something that works for you.

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