Digital Marketing Best Practices for New Start-Up Businesses
Few things are more challenging, yet rewarding and exciting, as starting your own business.
The pressure of trying to ensure your company’s success is only matched by the thrill of getting your idea out into the world and possibly doing what you love for a living.
According to the United States Small Business Administration, there were 30.7 million small businesses in 2019 in the US alone. Needless to say, there’s a lot of competition out there, and you will have to do a lot of work to convince your audience to purchase your services or products.
That’s where marketing comes in, and in this day and age, there’s no marketing without digital marketing. It is an essential component of all businesses, especially startups, which rely on digital marketing to get their brand in front of as many faces as possible.
Digital marketing offers a quick, targeted and most importantly, affordable way to market your business.
You’re going to need a good marketing strategy and a bit of luck if you want to make it big.
However, focusing on these best digital marketing practices can put you in a good starting position:
Startups can no longer afford not to use search engine optimization, as websites have long been a necessity for every business. Simply building a website is not going to cut it in this day and age with so many sites targeting any given niche.
When it comes to getting the word out about your site to the right people, few things come close to the efficiency of SEO. Getting your website to organically show up in search engine results is one of the most effective ways to generate traffic.
SEO is important for all types of business, but it is especially key when it comes to eCommerce sites. The best way to increase your ranking is to create genuinely helpful content and aim for keywords relevant to your business.
That said, you’re not likely to go far without some help, so if you don’t know where to start, hire a reputable SEO company that has the experience and skills to bring you results.
With an estimated 2.95 billion users worldwide in 2019, social media has never been a more powerful marketing tool.
Knowing this, it is easy to see why investing in a good social media marketing strategy could pay off handsomely. According to a Buffer study, 73% of marketers believe that their social media efforts have been either “very effective” or “somewhat effective” in promoting their business.
Customer engagement, lead generation and increased exposure are some of the benefits of social media marketing. Businesses using social media benefit from the segmentation and targeting options it offers, so campaigns often reach the right customers.
However, having a social media page is not going to cut it anymore. Social media marketing has greatly evolved through the years and if you want to stay ahead of the pack, you’ll need to put in a lot of work.
The key point when it comes to social media marketing, as is the case with any type of marketing, is creating a strategy.
This means understanding your demographic and targeting it by publishing the right type of post. Choosing the right social media channel is also very important.
Even though we keep seeing predictions of a decline in email marketing, this is still a powerful marketing strategy that businesses need to continue using.
When it comes to ROI, email is still at the top, with brands earning $42 for every $1 spent, according to a DMA report.
Asking people for their email addresses in exchange for case studies or guides, or simply asking them to sign up to your newsletter are good ways of collecting emails.
If you can create an engaging and catchy subject line that will compel the reader to open your email, as well as a top-notch email copy including a call-to-action, this type of marketing can be highly successful.
Taking a personalized approach to each email is also helpful if you are able to segment and target your audience properly.
No matter if you’re trying to start a B2C, or B2B business, content marketing is essential. As we mentioned earlier, relevant content can contribute massively to your SEO and social media efforts.
However, content marketing can also build your brand authority and credibility, boost awareness, increase visibility and position your company as a thought leader.
An effective content marketing strategy can help you identify the right approach to content creation at each stage of your company’s growth, which is likely to lead to higher conversion rates.
According to a HubSpot report, businesses with blogs are able to generate up to 126% more leads compared to their competitors. Just remember that the same as SEO, content marketing takes time to show results, but has a long-lasting impact.