gordon@gordontredgold.com

Do You Know What Your Business Actually Needs?

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How well do you know your business? Be totally honest with yourself here. You might assume that because you set it up and are guiding it forward that you know it better than just about anyone else. And there’s a good chance that that’s true, but does it mean that you know it well enough? If you’re trying to push your business in the right direction and make it as successful as possible, then you should know every aspect of it inside and out. A major issue that comes up time and time again is that many business owners have is that they let their attention focus on certain areas of the business that they are more interested in while ignoring others. It hardly takes a genius to see why this is a bad idea but a lot of the time this behavior comes from simply not being aware of the full spectrum of their business. The problem is that you can never really give your business the full attention it deserves if you’re not aware of exactly what it needs. With that in mind, here are two aspects of a business that many business owners often tend to ignore and that every business could benefit from getting to know better.

Equipment requirements

Depending on your business you may or may not be that keyed into the technological requirements of it. If it’s a small web startup, then there’s a good chance that your tech needs are going to be pretty standard. A few computers, some dedicated software and an internet connection is basically all you need to get started. But what happens if the business you’re running has more specific requirements. Things like the manufacturing and industrial businesses are going to need much more complicated systems in place in order to function. Because of this, it’s especially important that you’re always up to date with the latest developments and equipment. Even for those working within industrial sectors, it might seem impossible for some to understand the difference between, say, a solenoid valve and an electric ball valve, but when your business depends on it, then that and many other systems like it are going to have to become second nature to you.

Staff requirements

One of the most common mistaks that a lot of businesses make is that they assume that their staff requirements are going to be the same as any other’s. After all, no matter what your business is, you’ll always need employees, right? Well, yes that is true. But the number and kind of employees that you need is going to vary wildly depending on the size of your business and the industry that it’s within. Going back to our previous examples, a web startup might only need a handful of employees and will perhaps outsource things like design and marketing to an external company. Whereas industrial or manufacturing companies are not only going to need larger staffs but they’re going to require employees with specific training and skills. Knowing exactly what employees you need and what it is that you need from them is incredibly important to making sure that your business is as well staffed as possible. It’s not just a matter of having the right number of staff, a smaller team of dedicated people is worth far more than a huge team that isn’t putting in any effort.

The reality is that your business is a complex mechanism and you need to be able to understand every aspect of it if you really want it to succeed. You can’t just dedicate your attention to one specific aspect of it.

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