E-commerce is a fantastic way to bring in money because you have the ability to reach hundreds, if not thousands, of people all across the globe. You could be based in the United States and have customers from Brazil, China, or even Australia. However, the Internet is a vast place and the competition in the e-commerce sector is fierce.
If you hope to take home a piece of the pie, you’ll have to find ways to stand out from the crowd and boost your e-commerce sales. Not sure how? You’ve come to the right place! Here are eight of our best tips and tricks…
Show Off Your Customer Testimonials
To position yourself as a reputable e-commerce store, you should let customers know that you have positive reviews. Show off your customer testimonials on the front page of your website and entice newcomers to make a purchase.
Make Your Site Mobile Friendly
Online shopping is no longer restricted to a laptop or computer, in fact, many younger customers prefer to use their smartphones. That’s why all e-commerce stores should have a mobile friendly interface or app.
Send Personalised Recommendations
Customers are much more likely to make a purchase if the offer is tailored to their specific interests. Leverage the power of customer data and send out personalised recommendations they may like.
Offer Rapid Delivery Service
The best e-commerce stores are those that offer a rapid and reliable delivery service. With a reputable Atlanta courier service by your side, you can gain peace of mind knowing that your logistics are well taken care of.
Partner with Strategic Influencers
Influencer marketing is extremely powerful, but you need to know how to use it. Find an influencer that has a loyal following with similar interests as your target audience.
Invest in Search Engine Optimization
Search Engine Optimization, or SEO for short, is the Internet’s way of ranking specific terms on a google results page. For example, if you want to advertise your homemade jewellery, you could try to rank for “artisanal jewellery”.
Start a Loyalty Programme
Everyone loves taking advantage of a great deal, which is why it’s never a bad idea to start a loyalty programme. Offer customers a discount with every 10th purchase or provide them with early access to a sale.
Take High Quality Images
You need to attract the attention of your customer and draw them into making a purchase. That’s why fantastic images are the foundation of any successful e-commerce store. We recommend you hire a professional photographer to get the job done.
At the end of the day, you’re only as good as the effort you put into your store. When you dedicate time and thought into the process, you’ll see that you yield significant results. Rather than tackling all our tips at once, you should test out the waters and see what works best for your business. Most importantly, keep track of your results and make tweaks along the way.