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How To Advertise The Right Way

Whether you run a small business or a larger company, advertisements can be instrumental to your success. They can help you reach a wider audience, boost sales, and increase traffic to your website. However, it is important that you advertise in the right way, as pushy marketing tactics can drive customers away. 

With that in mind, here is some guidance on how to advertise the right way.

To begin with, it is important that you diversify your adverts, as this allows you to reach a much wider audience. This could include: 

  • Print advertisements (Magazine, newspaper etc) 
  • Video advertisements (For broadcasting or social media)
  • Image advertisements (For social media, or online marketing)
  • Email advertisements  

However, whether you are advertising on the television or online, it is important to remember that your content should vary a little each time. For example, an advert that will work wonders if broadcasted, may not perform well on social media, where people prefer their adverts to be brief and informative. Therefore, you should be prepared to diversify your content. 

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Use social media. 

In modern times, the most effective advertising actually occurs through social media. This could mean building your social media presence by starting a company account on twitter, facebook and instagram. However, your posts on social media should not be entirely sales based, as this will appear overly pushy. Instead, focusing on producing content that customers will love. You can include links to products two times a week, and should otherwise focus on developing your relationship with your customers. #

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Pay per click

You may also wish to consider hiring a pay per click agency. Using special analytics, a pay per click agency will ensure that your ads reach your customers at the perfect time – a time when they are ready and willing to spend money, as opposed to the ads reaching them when they are just browsing. This means you are investing your marketing budget wisely, in a  way that will increase your earning potential significantly. 

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Be creative 

When putting together adverts, remember to be creative. Every day, you probably come across hundreds of separate adverts – but few come to mind when asked to recall them. Therefore, if you want to make a lasting impression you need to find a way to stand out. Don’t be afraid to push the boat, you don’t have to follow traditional frameworks in order to succeed.

Photo by Brooke Lark on Unsplash

Be Honest 

When advertising, you should always prioritise honesty above all else. For example, do not make a product look better than it actually is, or make false claims. This will only lead to complaints that could damage your company’s reputation. You will also find that many customers request refunds. Instead, focus on providing your customers with quality products that they are going to love. If you work hard, the quality of your products will speak for themselves. 

Photo by Markus Winkler on Unsplash

Use reviews to your advantage 

Sometimes, customers may be slightly wary of advertisements as they know it is your job to make your products look good. As a result, many rely on previous customer reviews to help them make a decision. Therefore, by featuring reviews in advertisements you are killing two birds with one stone.

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