Entrepreneurs are the first to know the importance of location. Picking the right location for your venture makes it a lot easier to reach out to your audience and build relationships with your customers. Until 2020, the choice of location plays a significant role in the growth potential of a business.
However, for small businesses, finding the best spot at the best price has always been one of the biggest hurdles to overcome. Indeed, while some landlords can give you a deal on cheap offices with convenient facilities, most small ventures focus on renting out spaces in creative places, such as a home office inside a home, for instance.
But the pandemic has reshuffled priorities for companies. A physical address may not be relevant anymore in a world where virtual offices are taking over. But how can virtual businesses continue to exist locally?
Search engines such as Google and Bing rely on users’ locations to order search results appropriately. A user based in New York City, for instance, doesn’t need to see London or Tokyo-based results for a bakery or doctor query. That’s precisely why it’s crucial to look for SEO agency experts who can provide location optimization. Content generation can focus on location-specific terms, while you can also use Google Maps to highlight the area served by your business.
Your social media profiles and content need to act as a constant reminder of your location. When you create a company page on LinkedIn, for instance, you’ll be prompted to enter the address, which helps you place the business. Twitter, Facebook, and Instagram have a similar option on the profile page, encouraging businesses to keep their visitors informed at all times. You can also implement location tagging on Instagram. The process uses the information from your Facebook Page to promote your business location in every post, including those created by other users. Even with a virtual office setting, you can add the business location to your promotional posts.
The best way to be seen locally is to do something in your direct community. Small businesses have a ton of options to increase their regional influence. Sponsoring local schools and shops, for instance, can help to associate your brand with a specific area, boosting brand awareness in the local economy. It’s not uncommon to organize events – online or offline – to support a local cause, such as raising funds for the local health center or to repair local infrastructures. The choice is yours, but with a variety of options, you are guaranteed to find a local cause that is close to your heart.
Virtual offices are worried about focusing their attention on the local economy because it might affect their growth and expansion into a wider market. In reality, you can run parallel campaigns to promote your brand locally and (inter)nationally at the same time. Reaching out to social media influencers can help broaden your audience groups and pushing your brand to further markets.
Can you run a virtual team with a focus on your local customers? The answer is yes. Being online doesn’t mean that your business can’t support the local economy. More importantly, supporting the local economy doesn’t mean you can’t sell to remote customers. With the right marketing strategy, you can have the best of both worlds.