Building a brand is one thing; with creative marketing that appeals to the ideal target demographic, you can make people aware of who you are. But making that brand trustworthy in the eyes of prospective consumers is far more challenging. There are, however, ways you can manage it, and if you can manage it, you will sell a lot more. Read on for some advice.
It may seem counterintuitive to suggest that you deliberately don’t sell given that all companies exist to sell to their customers, but if you want to be a trusted brand, you must guarantee that your interactions with your customers aren’t just about selling. Of course, you can (and should) promote what you do, but do it in a non-intrusive manner. This might mean opting for a smaller ad rather than a full-page ad or advertising on your social media sites every other day and spending the rest of the time engaging with your fans. Having a good digital agency on side to help you navigate this tricky balance is a good idea.
Giving your company a personality is a fantastic way to increase trust. This can be as easy as adding a recognized face in your advertising. The ‘face’ could be a member of your team or even yourself if you want to be the one who comes to mind first. If you opt to use stock images instead of a ‘real’ person, keep in mind that other companies may use the same picture, which could undermine your company’s individuality. It will also make it harder to trust you, as customers won’t know what’s true and what isn’t in any of your advertising.
Being fully open and explaining to your clients how you operate and why you do what you do will undoubtedly assist when it comes to building trust. One method to guarantee this is to provide genuine and open reviews and testimonials about your services on your website.
Similarly, if you make a mistake, admit it and apologize. Rather than driving people away from your brand, this will make them like you more; it’s when you dismiss concerns or refuse to acknowledge fault that your credibility suffers, and trust will certainly waiver.
A business that listens is a business that people trust. Listening demonstrates that you really care, and if you pay attention to what your customers say and what they ask of you, their feelings about you, and how trustworthy you are will be much more positive. As a result, anytime someone contacts you through email, social media, a blog comment, phone, or any other method of communication, it is critical that you react and recognize what they are saying.
Taking the time to answer any complaints or thank customers for any compliments that may be coming your way will do more for the credibility of your brand than almost anything else. It demonstrates that you are a genuine person trying your best to help your clients whenever feasible.