How to Market Yourself in the Finance Industry

Successfully marketing yourself in the finance industry can be a tough nut to crack. Consumers can be very fussy when it comes to trusting people with their life savings, retirement investments and their hard-earned money in general. The person they are putting their trust in has the potential to impact on their family’s financial stability for many years to come. The finance industry is also burdened with several different rules and regulations when it comes to what is said and done with regards marketing and advertising. This all contributes to making the marketing of your financial services business very complicated. Here are some marketing strategies that have been very successful.

Understand the Needs of Your Customer

To be successful in the long-term, you have to understand the needs of your customer and direct your marketing efforts accordingly. A young millennial is not going to have the same financial goals as a 60-year old who is looking for a secure retirement. There are investors who will want regular updates and reports, while there will be others who are happy to let you get on with things on their behalf. Some of your potential customers will have tax problems, and there will be those that don’t. There is no one size fits all solution and understanding this is essential to building your financial business.

Know Yourself

A successful financial advisor is one who knows what makes them better than their competitors. Is there a long list of satisfied customers you can call on to testify to your brilliance? Is there an area you specialize in such as retirement plans, investments or tax planning? When analyzing your business, the aim is to be as objective as possible, rather than relying on false pride. If you find yourself lacking in any areas develop a plan to improve.


As a financial advisor, you will be looking to answer peoples’ financial questions. One way to do this is with the help of your content. It could be content for your website, social media platforms or video marketing channels. Think about the most common questions of your target audience and find a way to answer them. Video marketing is becoming an increasingly popular way of reaching potential audiences, and Working Beautifully can help put a face to your brand. The finance industry is built on trust, and you can establish yourself as an authority by creating content that answers their questions. Being able to see you as a real person is also hugely beneficial to your marketing campaign.

There are a huge number of financial service companies looking to bag themselves, new clients. You can’t possibly answer to every potential client that comes your way. Analyzing your market and targeting those for whom you can provide the best service is vital. Think about certain aspects of your business and the particular services you can provide, and make the most of your strengths. Look to make constant improvements in your service and always keep your clients informed using social media platforms and your website.