Instagram For Business: 3 Powerful Ways To Expand Your Audience Base

With nearly 1.5 billion active users, Instagram is the fourth most used social media platform. 

Initially, this platform was developed for entertainment purposes, allowing users to share photographs and thoughts. However, the intent and app features have observed significant transformations over the years. 

Now, it is widely used for accomplishing commercial objectives. In short, businesses are creating their Instagram account to connect with their digital prospects.

This brings us to today’s topic of discussion. 

If your organization has recently stepped into the world of social media, you’ve come to the right place. 

In this blog post, we’ll disclose three tips to engage with your target audience on Instagram. 

  • Prioritize Your Objectives 

Instagram is a cost-effective and trendy marketing platform. That’s why businesses commence their online promotions without formulating a strategic action plan. Define and prioritize your social media objectives. 

What do you want to accomplish with this account? 

Generally, the objectives are categorized in the following parts: 

When you have well-defined objectives, drafting a social media marketing strategy will become seamless. 

  • Focus On Visual Aesthetics 

Instagram is all about visuals. If a post has engaging graphics, it will easily draw the target audience’s attention. That’s the reason why brands pay attention to creating an aesthetic profile using a theme or color palette. Let’s take an example for better understanding.

Suppose you own a jewelry store. In that case, you can try making engaging visual content of your products or a minimalist theme inclusive of high-quality pictures of accessories. Likewise, you may try themes revolving around glitter, caramel color palette, or puzzle. The options are endless! 

However, a visually appealing profile is not enough. The content you share on stories, reels, and posts should be captivating. It’ll ensure that the posts get Instagram Likes and elevate their visibility on the explore page. This will further improve organic interaction and conversion rate. 

  • Create Posting Schedule

Last but not least, constancy is the key to unlocking the real power of social media. You’ll have to determine a timeframe within which your audience is most active and schedule your posts accordingly to drive maximum engagement. Moreover, ensure that you publish unique, relevant and interactive content in various forms including reels, posts, IGTV videos, and stories. 

You can get this information from the “insights overview.” 

It’ll provide you with statistics about “Account Reached,” “Account Engaged,” “Top Cities,” and “Impressions.” 

Apart from this, conduct a competitor analysis to learn about their account engagement. 

When your posts are scheduled appropriately, the likes, viewership, and profile visits will surge. As a result, the audience base will expand. 

Pro Tip: Don’t forget to use relevant hashtags when posting. It allows Instagrammers to discover your content and follow you. However, do not spam hashtags, as this impact the authenticity of your business profile on Instagram 

Wrapping It All Up

Social media marketing is all about visual appeal and quality content. You have only a few seconds to convince your online prospects to visit your profile and hit the follow button. So, take the tips mentioned above into account and reap the incredible perks of “Instagram For Business.”