Key Tech Knowledge to Help with Digital Marketing

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Getting into digital marketing is something that you might do for a number of reasons. You might want to start making a career change and get into digital marketing professionally. On the other hand, you might just want to add to your existing skills so that you have more opportunities and can stretch yourself more in the future. One of the things that you need to pay attention to if you want to learn more about digital marketing is the technical side of things. You don’t have to be a tech genius, but there is some technical knowledge that you can find useful.

The Basics of SEO

Search engine optimization is a significant part of digital marketing. SEO helps websites get found in search engine results, and it involves a variety of elements. Some of them are more technical than others, so require a little more tech knowledge. Some of the technical elements you will need to learn about include crawling and indexing, XML sitemaps, and structured data. The things that are considered technical SEO are often overlooked by people who are just starting to get familiar with SEO and all its techniques. However, they can be just as important for promoting a website.

How Algorithms Work

Algorithms play a big part in how search engines work, as well as in how social media platforms work. Understanding how an algorithm influences the behavior of a website or online platform is an important part of knowing how to work with that algorithm. When you know how the algorithm works, you can make the right choices to promote your website, social media page, etc. If you look at, you can learn how the Facebook algorithm operates. By understanding the algorithm, you can create a Facebook page and posts that help you to increase your organic reach.

Image from Pixabay – CC0 License

Navigating Digital Marketing Tools

A range of tools can be useful when you’re working on digital marketing. Learning how to use some of these key tools will make digital marketing a lot easier. There are tools to help you do all kinds of things, from SEO to PPC advertising. Some tools offer whole suites of features that allow you to do all kinds of things using the same piece of software. Others can do very specific tasks, whether it’s helping you to stay organized or creating graphics for your marketing campaigns.

Data and Analytics

There’s a lot of data involved in digital marketing, which is one of the great things about it. It’s often easier to track digital marketing data than it is to understand how a campaign using more traditional marketing methods is performing. Fortunately, there are plenty of tools that help with managing data and analytics. Many people start with Google Analytics because it’s a free tool, and it’s not too difficult to get to grips with it. But there are other tools out there that can be useful too.

If you want to improve your digital marketing skills, make sure to brush up on your tech skills and knowledge to cover all your bases.