The process of developing and leading a marketing campaign is one of the most difficult tasks that you will face in business. You will be in charge of a full team, budget and the success of the campaign will be on your head – but don’t let any of this put you off! In some ways, leading a marketing campaign can be very similar to football management, and as the great football manager Sir Alex Ferguson once said: “The experience of defeat, or more particularly the manner in which a leader reacts to it, is an essential part of what makes a winner.” So even if you do fail in leading your campaign (hopefully you don’t!) learn from it and become better for the experience. However, to ensure you are not faced with the challenge of picking yourself back up, take a look at the tips below.
Generally, the primary aim of marketing is to establish a brand image and develop product awareness by providing valuable information for prospective customers. Additionally, with a lot of campaigns you then want to try and get these customers to make some sort of action that can benefit the business you’re working on behalf of.
To avoid failure, you need to ensure that your objectives are realistic and achievable whilst still maximising profitability.
Once you get your objectives sorted for the marketing campaign the next step is to make effective use of the budget which has been set by the business. The leaders of the company would usually be the ones to set this up, but the vital thing is to make sure the budget is used efficiently.
There are multiple examples of businesses who have fallen into the trap of overspending or using their budget on the wrong type of marketing tools. To make sure you don’t fall into this trap, you want to try and make use of the most efficient and cheapest marketing tools possible. A good choice for this can be wristbands as a direct marketing tool, these are low cost and may have a better effect than a flyer that a consumer would probably just throw away.
The important thing to remember is that the budget set is realistic to the objectives set and the capabilities of the team you’re leading.
Once you have set the wheels turning on your marketing campaign, the next step to take is to monitor how it is preforming. You will want to assign a team of people who have a strong eye for detail to measure the effect your campaign is having, in terms of reach and results. This will differ depending on the tools you use, but if you are not constantly checking how your campaign is preforming, you will struggle to gain an insight as how it can be improved.
If it doesn’t seem to be proving the results you wanted, then you can instantly start thinking of contingences for what you can do to improve it, such as using new tools are assigning your team into different areas.
Once the campaign has been completely finished, the final step is to sit down with your team and assess how the campaign preformed. You will want to evaluate the ROI, the team performance, and the positives & negatives of the whole campaign. In terms of leadership, this can be a good opportunity to gains some feedback from your team to see what they thought of your leadership throughout the campaign. This can allow you to either keep on with what you were doing, or it will give you pointers as to how you can improve next time.
About the Author
Ryan Duffy is a freelance writer who is a recent university graduate in Media Studies. His passion for people and writing has encouraged him to pursue this career full-time. He enjoys writing about business and lifestyle topics and this is where most of his work has taken him.
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