gordon@gordontredgold.com

Life After Lockdown: How To Draw Customers Back To Your Business in the Coming Months

You’ve spent the majority of this year just trying to keep your company afloat. However, it is crucial to think about the future and how you can start making a decent profit again. If you’re to stand a chance of making any money this year, you need to start drawing customers back to your business sooner rather than later. 

Consumers aren’t currently in a position where they can afford to spend vast amounts of money on products/services that aren’t deemed a necessity. This means that you’re going to have to work harder than ever before if you’re serious about attracting an audience once again.

To find out what you must do to convince customers to return to your business, read on.

Showcase the fact that you are COVID-secure

Your customers aren’t going to feel comfortable returning to your business if they aren’t made to feel safe when they spend time on your premises. If you’re determined to draw people back to your business before the end of the year, you need to go above and beyond to showcase the fact that you are COVID-secure.

You can achieve this by:

Taking social distancing incredibly seriously

            – Use floor tape to signify where people can stand

            – Direct people in a safe direction by providing clear signage

            – Put up posters that remind your customers to retain a safe distance from one another

            – Limit the movement of your staff members

Improving your hygiene measures

            – Clean equipment thoroughly between uses

            – Disinfect surfaces that are touched often

            – Make hand sanitizer readily available

            – Make sure your restrooms are fully stocked with soap and paper towels

Wearing appropriate face coverings

            – Invest in face masks, face shields, gloves, and other appropriate forms of PPE

            – Ask anybody that enters your building to wear some sort of face covering

Target your audience

In these uncertain and unprecedented times, pay-per-click is one of the very best marketing techniques that you can embrace. One of the main benefits of PPC is the fact that it provides advertisers with an opportunity to target their ads directly to their ideal customers. Once you embrace this form of marketing, you will no doubt find it much easier to reach your target audience members via the Internet.

If you find yourself struggling to optimize your next PPC campaign, be sure to get in touch with  Searchbloom. They will leave no stone unturned in an attempt to help you attract an audience before 2020 is over.

Don’t forget about your other forms of marketing

Whether they feel comfortable enough to leave their houses yet or not, your target audience members will still have the capacity to log onto the Internet. If you want to reach this audience, for the time being at least, you’re going to need to focus heavily on digital marketing. Optimizing your online marketing strategy will help you to spread the word about the reopening of your business and, more importantly, it will provide you with the perfect platform on which to showcase just how COVID-secure you are. Consider the advantages of email marketing, SEO, content marketing, and producing PR content, as well as traditional forms of marketing, such as tv and radio adverts.

Are you determined to draw customers back to your business in the coming months? If so, be sure to put the advice laid out above into practice.

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