gordon@gordontredgold.com

Making Waves With Your Biz And How You Can Do It

It is time to stop procrastinating with your business idea. How long have you had that seed in your mind for? How long is it taking before you take the plunge and make it happen? Going it alone, and starting up something from nothing will always be scary, and often that is half the fun of it. But it is also understandable that to take that leap of faith you have to leave something that is secure. Something that will pay the bills, help to keep some form of routine, even if you don’t like the work and home life balance that you have right now.

However, you have had that idea for a reason. It may have come to you in a time of need, a time of wanting something that wasn’t there, and if you have had a need for this idea then the chances are someone else will have to. There’s business ideas that you have could be the key to a new life or chapter. Act now! However, how can you make waves with a new business that you have simply sat down at your laptop to begin working on? Here are some suggestions to help you get started.    

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A new social media approach

When it comes to your business the nest way to market it and get it seen these days is to focus on social media marketing. However, it isn’t just about posting on there and hoping for the best now, with so many other businesses vying for the attention of their audience, you need to look at how you use social media and come up with a strategy for it. This is when you could look at posting other things aside from your business. Topical posts that are of interest to your audience to increase engagement and encourage a conversation. Further to that,using other tools within social media such as going live, stories, video and other image options can help to increase engagement. Lastly, always respond to comments and messages to encourage your audience to keep coming back. 

Focusing on the local community

The local community is where it is at right now. Many people have a focus on supporting small businesses and what they have locally that this is a great way to help maximise your potential for your business. Get involved in local events, have a pop-up shop, sponsor events and local charities and advertise specifically local in magazines for the community or online through Facebook groups and pages. This can help your business become the local hero in your field.

Your branding and website

You can make big waves with your business when it comes to your branding and your website, so this is often a great way to ensure that you can do what it takes. Focus on how your branding is perceived both online and physically. Think of the colours, your logo and brand message. These are the things that people will remember when seeking out your business.

Networking at different events

Events can be a great way to maximise exposure, and not only give you a chance to mingle with like-minded people, but also an opportunity to advertise your business. Heading to events where you can showcase your business and being an exhibitor, or being a guest and talking amongst other business people can not only incentivise you in different ways but also inspire you and keep you motivated within your business.

Expansion and how you might do it

Will expansion be on the cards? It is important for you to think about where your business can go when it comes to expanding your horizons. This could be in the products and services that you provide, perhaps looking at ways that you can make some big changes. Or maybe it is expanding outside of the home and working in a shop, a retail premises or an office. The options are endless, but take the time to focus on the path that your business is going to take.

The next steps and your business goals

Finally, what are your business goals? What are the hopes you have for the next steps and the future? This is when regularly going back to your business plan and looking at how far you have come, the goals you have achieved, and then subsequently making new ones can keep you on the right path. It is time to be proud and to have the goals that you want ahead and in your mind.

Let’s hope that these tips help you to make waves with your business.

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