Mastering Reputation Management Techniques: Amplifying Small Business Presence

Reputation management for small businesses doesn’t always follow the same rules as for other businesses. In fact, there are some instances where an unknown business can actually bump up their revenue if they’re the target of negative press (however short-lived), which is a phenomenon that well-known companies do not typically enjoy.

If you’re concerned about how to use reputation management techniques to your advantage, we’ll look at how to boost your presence and cement a positive impression in the minds of your customers.

Start With Your Online Reputation

New businesses are usually first encountered online, with about 4 out of 5 interactions starting in the digital world. Online reputation management starts with making sure that your business appears in search engines for the right reasons. From there, you want to ensure that the content that does appear is reporting positive things about your business.

Status Labs, a company offering reputation services to small businesses, advises its clients to put more effort into their online reputation management as a way of connecting with their customers. This means having both strong search results and a plan in place to combat negative press or reviews.

Why It Matters

Reputation is strongly linked to everything from customer loyalty to growth opportunities. Even more than your business model and competition in the market, reputation is the highest strategic risk for a company. For small businesses operating on razor-thin margins in the first place, reputation management can be the difference between survival and failure.

The more negative information there is out there, the lower the likelihood of purchases and sales. Unfortunately, people are more likely to remember the negative than the positive. Just a single article can cause you to lose more than 1 in 5 potential customers.

What You Can Do

The best thing for a small business to do is to get involved. The more you stay out of the conversation, the more it looks like you have something to hide or that you simply don’t care about what is being said about you. This may mean creating new content as a way to drive down the negative statements about your company, or it may mean giving your own account of the situation to provide a different perspective on the matter.

Reputation management consultants have thrived in a world that has turned to a screen for its information. Leaders like Status Labs help small businesses understand how they can use search engines to their advantage, carefully replacing poor press with valuable news about how the small business is serving its community and striving to improve.

These techniques are a complex undertaking, one that involves the constant monitoring of pages, search engine algorithms, and market trends. It’s why small businesses often outsource the time-consuming job of keeping up with it all.

As with in-person reputation management, online reputation management comes down to how consistent a small business can be. To really balance the perception of your company while simultaneously boosting your public profile, mastering these management techniques can have a strong impact on how much room you have to grow your business.