Most Business Owners Make These Rookie Mistakes

If you run a company, then you have to make sure that you do not let your enthusiasm take away from your business strategy and plan. Running a company takes a lot of time, hard work and commitment, and if you want to give your business the best chance of success, then it is imperative that you try and avoid these top start-up mistakes.

You Don’t Have a Good Business Plan

A good business plan will take into account the market that you are trying to target for your product, and it will also take into account the competition you may be going up against. It will also look at the money you need to get started and the income that you hope to make from it as well. Putting together a business plan can take a lot of work and there is a chance that you will come across a lot of problems along the way, but that’s the great thing about having a solid course of action. You will be able to uncover any potential issues before they impede your progress later, and this can really work in your favour.

Not having a Marketing Plan

You have to remember that your marketing plan is going to go hand-in-hand with our business plan. You cannot expect to make money if there is nobody out there who knows about your business. As part of your marketing plan, you have to make sure that you identify your target customer and that you also find the best way to appeal to them. If you can do this, then you will soon find that it is easier than ever to differentiate yourself from the competition. If you do not have a marketing plan then you may find that you end up wasting time and money, and this will not do your company any favours.

Being Impatient

You have to remember that Rome was not built in a day. Your new company won’t be successful in a day either. A lot of small companies do not earn any kind of profit in the first year, and it is entirely common for you to experience setbacks, even after your initial success. Good business owners will prepare themselves for things like this and they will also have the finances required to keep things pushing forward.


A lot of small business owners find themselves in hot water because they simply overspend. You need to watch out for big expenses here, such as your rental space or taking on too much inventory.  It’s better to start out small and go with the flow than it is to overestimate, so keep this in mind. Remember you probably don’t need that much space in the early days for your business. You can easily outsource your  IT Services and you may be able to rent a storage space for your product, so you don’t need to invest in your office space as much as you think you do.

Undervaluing Products

The best way for you to work hard, yet still lose out on money would be for you to under-price your services and your goods. A lot of new business owners do this because they think that they can get more business by simply trying to undercut their competition. On the flip side, it may be that they have no idea what they should be charging. If you do not charge enough, then you may find it impossible to cover your overheads, so keep this in mind.

Not Forming the Right Company

A lot of new business owners find that they are in such a rush to form their company that they don’t pay much attention to the type of company they are forming. This is a huge mistake as you could be opening yourself up to way more liability than you realise.  If you choose to set up a corporation then you may end up having way more business expenses than you need, and you will also end up paying higher taxes too. This is the last thing that you want, so take the time to make sure that you are assessing all of your options. A lot of people choose to form a sole proprietorship business and then expand from there.

So, starting a business might not be easy but if you follow this guide, then you will soon find that it is easier than ever for you to make sure that you are not only avoiding mistakes, but that you are also taking the right steps to ensure your success.