gordon@gordontredgold.com

Its not about the What, it’s about the Why!

People don't buy into what we do, they buy into why we do it. Why is much more important, it helps us create an emotional connection, build…
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Big, Bold and Inspiring Goals

As leaders it is our responsibility to set big, bold goals for our organisations. We need to challenge ourselves and our teams to constantly keep improving, striving…
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Good to Great – Jim Collins

Good to Great by Jim Collins is one of the best books on business and leadership that I have ever read and I recommend it to all…
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