This advert is a great advert for the power of purpose. When We understand why we are doing something, and e know why it’s important to us, it can allow us to achieve amazing things.
I know this was definitely true for me when I ran my first marathon. Knowing why and who I was doing it for was the difference between success and failure, the difference between quitting and finding the strength to carry on when the going got tough.
If you can help your teams find the purpose in what they are doing it will help motivate them to achieve better results.