We tend to discuss our leadership brand or personal brand and often connect our brand to our values, our vision of ourselves as leaders, and our personalities.
This is how we want to come across as a leader.
Recently I was thinking about my Leadership Brand, about how I would like to be perceived, and I started to define what I thought my Brand was. I think that this is a good process that we should all look to do, as we can then ensure that our actions are aligned with our brands.
We can also check whether our desired Brand is aligned with our Values and if it isn’t then it will be very difficult for us to be Authentic.
Anyway, about halfway through the process it occurred to me that what I wanted my Brand to be was irrelevant, as I have already been leading for many years, and I probably already had a Brand which people associated with me.
It was also likely to be easier, and better, for me to determine what my existing Brand was and to see whether it was something I was happy with, or whether I would need to make changes.
I decided that as I have over 100 recommendations on Linkedin, it was probably going to be fairly easy to review these and see what the recurring themes were as these would be the strong components of my Brand.
As I went through the recommendations there were 9 key themes which kept repeating: Leadership; Simplicity; Passion; Focus; Challenging; Results; Partnership; Nurturing and Attitude.
This was my leadership Brand, as I reviewed this, I felt that this was a good reflection of what I wanted my Brand to be, and I also felt it was well aligned with my Values.
So this was a Brand which was Authentic to me, and one that would be easy to live up to.
In order to reinforce the Branding, I selected a quote from the recommendations associated with each key theme, which I thought best described how I wanted to live that characteristic, and I put them into a Branding document that I review regularly to ensure that I keep living my Brand.
This was a great fun thing to do, and one that I can fully recommend.
You can also share your Brand with your team as a commitment as to how you will lead.
If you want to learn more about creating highly engaged teams or being a better leader click the link to make an appointment to talk about how I can help.