What should leaders be doing now to build their personal brand?

A good personal brand is critical for a leader, especially someone who wants to be a great leader.

Brands are important as they are what people say about us when we are not there to speak for ourselves. A good brand helps build our influence and can make the early stages of leadership easier as a good reputation can make people willing to follow us from the get-go. Whereas a poor or weak reputation can make people a little wary or resistant to our leadership and demand that we prove ourselves before they are willing to follow our lead.

In this video, I share three tips on how you can boost your brand and your reputation as a leader.

If you want to learn more about boosting your brand and moving from being a good manager to a great leader click the link to arrange a time for us to talk about how I can help.