By now, business owners are well aware of the importance of social marketing. As time goes on, there are plenty of new trending platforms and practices. To give your social-marketing a reboot for 2020, try considering the following ideas.
Employee generated content refers to content that’s authentically created by your staff members, as opposed to marketers. There are many advantages of using employee-generated content, including reduced costs. Professional marketing strategies can be costly, but with EGC you’ll keep those expenses down. Using this kind of content is also helpful to increase sales, EGC helps to portray your company as authentic and personable which builds loyalty amongst your audience. Your employees are at the heart of all that you do, so who better than to communicate your company culture and brand story.
Nano influencers have followers of between 1,000 and 10,000. Their audiences are smaller and more niche yet highly active and engaged. In 2020, an increasing number of brands are looking to nano influencers for their influencer marketing campaigns. Nano-influencers are less expensive to work with than micro or celebrity influencers. Often nano – influencer campaigns are considered more authentic. This authenticity is down to the fact that nano influencers are ‘ordinary people.’ They aren’t fully-fledged Insta- celebrities who are living full-time off social media revenue.
Shoppable posts allow users to buy products directly; it just takes a click or two to purchase the item you want. It’s possible to create shoppable social posts using any content, whether video, articles, or photos. Shoppable posts are faster than going to a website and finding the item. These posts are useful to respond to those micro-moments where an individual decides to buy that item. Moments like these are often experienced when reading a product based article, so shoppable posts are a great way to boost sales.
TikTok keeps on getting more popular, so it’s a wise move to include this platform amongst your social marketing strategies. There are a few different paid ad options that companies can use on TikTok. For instance, there’s the ‘in-feed content’; you can use these videos to represent your brand story. The performance of these videos can be measured by comments and shares, views, impressions, and click-through rate. Content that thrives on TikTok is often funny and creative. There are plenty of brands that are already using it to boost engagement, including Guess, The Washington Post, and Chipotle.
According to ZoomInfo, ‘streaming video accounts for over two-thirds of all internet traffic and is expected to jump to 82% by 2020.’ Facebook Live is a great place for brands to host live streams; by doing so, you’ll generate more impressions than posting straight to your feed. Other popular live-streaming platforms include Vimeo and YouTube Live. If you’re not a fan of going live, it’s still worth creating non-live video content to improve your reach. When working on your WordPress website design, ensure that you make it simple for users to share content to social media. It’s often video content that racks up the most shares.
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