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How To Boost Your B2B Marketing

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What is B2B?

B2B refers not to the individuals who might use your company’s services, but the businesses who use it. B2B companies are required for B2C, meaning business to customer, services to work effectively. 

Here is an example of how B2C needs B2B in order to operate:

If you run an app which allows people to record their daily exercise, you are a B2C company. In order to operate correctly, you need a B2B company who might design the layout of your app, those who will write the code, and monitor its usage. These are B2B businesses – they do not deal directly with customers, but in fact, their customers are all businesses themselves. 

What If My Company Does Both?

Many companies are B2C and B2B business rolled into one. This means they have individual consumers like you or me, but also have businesses who are customers too. Some examples of businesses that are both B2C and B2B are:

  • Neobanking. Neobanks are banking companies that have no physical branches and do all their business online. Some examples of these are Revolut and Monzo. These banks have individual consumers but are also used by businesses for their larger banking needs.
  • Event Spaces. Event spaces such as museums and hotels have individual customers, but also hire out their spaces to businesses too. 

How Can I Market My B2B Services?

Focusing on B2B is very important. As you will know if you run a B2B business, company clients generate more profit than individual customers. In order to be a successful B2B business, you need to market carefully so that businesses will decide to work with you. 

1 Your Website

The importance of having a brilliant website cannot be understated. After all, usually, your next customer’s first impression of you will be by using this website. This means that it is absolutely essential that your website is interesting, accessible and user-friendly. Nowadays, the click-rate of search engine users is getting faster and faster – an outdated, boring, or hard-to-navigate website will immediately switch off a potential business customer. 

2 Reaching Out

Reaching out personally to your customers is vital to maintain your relationship with your existing customers. Once you have a business customer, it is not enough to take them for granted. If they are offered a better deal elsewhere, they will drop you. Continuing your relationship means being in touch consistently with updates, news and offers for them.

One way of keeping in touch with your existing customers is through Bulk SMS. This service can offer reminders to your customers about deadlines, payments or meetings. Not only this, but it can also create alerts for when an offer or service relevant to that business comes up. 

3 Staying Relevant

Out with the old, in with the new. Ensure you are active on social media channels and other contemporary marketing tools which maintain your status as an up to date, relevant company with lots to give.

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