Typically, you associate online businesses with digital marketing. If you want to gain customers and leads, you have to develop a digital marketing campaign. Yes, this forms a fundamental part of your marketing strategy. In fact, without it, your business will probably fail.
With that being said, there’s a common idea that real-life marketing has no place for digital business. This couldn’t be further from the truth! You can still use other marketing tactics to drive people to your website. Of course, some are far more effective than others. So, let’s see which ideas are the best to proceed with:
A pop-up store is a genius way of making people aware of your existence. You create a small little ‘shop’ in the middle of a high street for people to come and visit. As you can see here https://www.design4retail.co.uk/about/retail-design/, some companies can design your little pop-up shop for you. Find a good spot to set everything up, and you will gain loads of attention. Passers-by will take notice as you’ve sprung up out of nowhere. It’s a chance to show off your products and hand out business cards directing people to your website. You could also give out some discount codes for people to type in at the checkout.
Posters are still a great way of advertising a business to thousands of people every day. They’re most effective in public transport stations, particularly bus stops. The key for an online business is that you have a QR code somewhere on the poster. From here, people can scan the code with their phones and be taken straight to your website. You’ll be stunned at how much web traffic you gain from this method.
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This is a type of marketing that gets you out on the streets and takes advantage of your natural surroundings. Have a look at the video above to see some excellent examples of this in action. It is a fine way of drawing more attention to your business and growing brand awareness. While you might not direct people to your website, you do give them something to think about. They might go online and search for your brand to see what you offer. It’s a very unique way of marketing your business that goes beyond the more traditional methods. You can be extremely creative, which reflects well on your brand as it makes you look more creative!
The bottom line is that you don’t have to own a traditional business to use real-life marketing. Of course, digital marketing will still be the main source for online and virtual businesses. However, the point of this post is to make you think twice about how you advertise your business. If sales figures are plummeting, it might be worth trying some of these real-life ideas. They will shake things up and help your business appear to people that may not know you exist. All of the ideas in this post are cost-effective as they tend to include a one-off fee rather than ongoing marketing costs.