9 Ways to Make Your Gifs More Appealing and Effective

As more and more people communicate via the internet, we see an increase in the use of GIFs. These days, it may be found everywhere, from modern media to commercials. Being familiar with motion graphics and having a solid understanding of generating a GIF is critical for the future generation of designers and developers.

You may easily convert photographs and videos from YouTube to gifs with online tools. Using GIF makers available online these days, you can produce a unique and engaging GIF.

A good GIF can be either lively and full of motion or sluggish and smooth, depending on the context. When creating a GIF, it is important to know what makes a good one and use language that matches the message’s tone.

Create a Mobile-Friendly Design

Even though different types of websites employ GIFs in various ways, the majority of web designers agree that it is preferable not to have a significant number of GIFs going at the same time on a single page. In addition, it is important to consider the types of devices that will be used to view your GIF.

Make a Point to Stand Out

Due to the continued popularity of social media, it should come as no surprise that animated GIFs in advertising are on the rise. The use of GIFs in social media material may be extremely effective if done correctly. 

Make It Runs Continuously

In the case of GIFs, the idea of the ‘loop’ style is gaining popularity. It is incredibly fun to construct a two-second animation that plays forever and appears different with each loop. It is important to ensure that your loops are as smooth as possible. 

Keep Things Basic

It is easy to become overwhelmed by the sheer number of possibilities available due to the large number of variables that must be considered. A great deal of testing and technological know-how is required.

Keep the File Size to a Minimum

Designers should follow a few simple criteria when creating great GIFs for social media platforms. Maintaining them within the file size constraints of each social networking platform is the most difficult technological hurdle to overcome but you can easily get along with that by utilizing a GIF compressor to compress GIFs online. 

If you want your animated GIFs to be small and compressible, follow these additional guidelines: First, reduce the number of colors used in your image.


Accessibility and web standards must be considered when creating GIFs to ensure that they can engage a larger audience. When introducing animations and animated GIFs in prose, make sure they are easy to understand for screen reader users. Plus, avoid excessive blinking or flashing so that they are suitable for users with photosensitive epilepsy.

Try Something New

When it comes to GIFs, brands appear more willing to let creators express themselves creatively than they would with other types of material. As a result, marketers are more inclined to experiment with GIFs because of smaller initiatives with lower expenses.

Make a GIF From a Video

You do not have to be an artist to create animated GIFs. You can transform any video into a GIF with a few simple steps. It will be considerably more difficult to create a smooth loop when using live-action video material. It will be much more difficult to achieve an even color when using live-action video footage.

Obtaining the Proper Balance

The following are three GIF characteristics that significantly impact file size: the number of colors used, the number of movements, and the duration.

In Conclusion

For the most part, creativity and originality go hand in hand when creating a GIF. It all comes down to having a fundamental understanding of animation concepts, a feeling of rhythm, and the ability to come up with an original concept.