Creating Memorable Visions for Organisational Success

When I was working with a client, they asked me to review their vision and provide feedback.

This was the vision that they wanted to share with their entire organisation; its goal was to inspire them and provide them with a clear direction that the entire organisation could follow.

I think this is a great idea, as a great vision really can ignite the passions within an organisation and get everyone onto the same page, all pulling in the same direction, which then increases our effectiveness and probability of success.

When they gave me the vision, I read through it a couple of times, and they waited anxiously for my feedback.

So I said to them, “Okay, I’d like you to do something for me. I’d like you to tell me what your vision is, word for word, and I will compare it with what’s written down.”

They were a bit surprised by my question. I think they thought I would just tell them that it’s great or that it could be better if you changed this or that word. But they agreed.

‘Okay, well, the vision is about our desire, our goal to be erm…’ they started, but I interrupted them and said, ‘No I don’t want you to explain the vision; I want you to repeat it to me verbatim, word for word, and I will tell you how many words you got right’.

‘Okay, got it’, they said. ‘Well, our vision is erm, about us wanting erm…’.

I laughed and said, ‘If you can’t repeat your vision word for word and you wrote it; how the hell will other people be able to remember it, communicate it, and have the same understanding of what it is?’.

Visions need to be simple, easy to remember, and not open to misinterpretation.

At another client, we created a vision, which was ‘to be in the Top 50 Business in our sector‘.

This is a vision that everyone can remember, understand, and communicate to others within the organisation. There is no grey, no room to misinterpret what we are trying to achieve; everyone understands it and can repeat it verbatim.

This was a simple vision, and when we have a simple vision, it allows people to focus on achieving it rather than trying to understand it.

If you can’t remember a vision, how can it be inspirational?

When we create a vision, it needs to be memorable; it needs to be clear and easy to understand; and when we get that right, it makes it much easier for our teams to understand where we want to go and then focus on getting there.

Tell me about your company’s visions, is it clear or is it a head-scratcher, I would be interested to know.

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