Whether it’s a website, mobile app, or software, the backend of your product is one crucial element that determines customer experience and customer satisfaction. Imagine having a beautiful car that breaks down every now and then or doesn’t work as expected. That will undoubtedly make you feel terrible and displeased, right? That’s exactly how having poor backend development makes users feel.
The frontend of your product is the first point of contact that attracts users to your business, but the backend is what keeps them glued to your brand and enables them to enjoy a wonderful experience. If you’re wondering why backend development quality can make or mar your business, here’s our take.
If your digital product is built on a solid backend, your company or brand will have a strong reputation among competitors. And since most potential customers lookup company or product reviews before making their purchase decisions, having a good reputation will be one effective way to convince potential customers and boost sales.
One of the core reasons users prefer one product to another is their degree of reliability. No one wants to deal with the stress and headache of moving their database from one software to another due to server challenges or other issues.
Having a reliable product gives current and future clients the confidence to choose you over others and stick to your company.
A backend development company helps maintain all the technical parts of your website or app which in turn makes the components functioning all the time. Thus, improving your product reliability.
Imagine the risks of running your product’s backend on a poorly designed service. Firstly, you are at great risk of getting hacked or losing important data to repetitive system failure. Due to this, you will be spending more (or losing more money) in the long run for using a substandard backend service.
However, if your product is well-protected, your risks of cyberattacks will be significantly reduced, and even if it eventually happens, you can quickly take control of the situation and minimize the severity.
When a potential customer visits a website and continues along the conversion funnel, it’s important that the website or app functions smoothly, as that will encourage the customer to proceed to the next level. However, if users do not find what they want or the pages don’t load as quickly as possible, potential customers may lose interest in the product or get distracted by something else.
In fact, some users may feel frustrated and drop a bad review for your product, impacting your brand reputation negatively. On the other hand, when you hire a top-tier backend development company to help give your users the best experience across all channels, you will delight your customers and improve their loyalty to your brand.
Finally, it’s important you give attention to the backend development of your product, whether a website or mobile app. Once handled by a proper company, users get to enjoy interrupted web applications or website operations.