gordon@gordontredgold.com

Take Your Business To The Top With Great Marketing Tools

I think you will agree that digital marketing and all its subcategories, including: SEO, SEM, SMM, Content Marketing, Email Marketing and others are the most important tools for the development of any modern business on the internet.

However, starting and developing a digital marketing plan, especially for startups or smaller businesses with a low budget and limited internet presence, can sometimes be difficult and perhaps a little frustrating. To help you enter the world of digital marketing dynamically, we have prepared a shortlist of some digital marketing tips that will help you prepare your plan. You will need to use website design and SEO services to help build your brand to its full potential.

Photo: Unsplash

Investigate competition and differentiate yourself

As a local business it is important to know what the competition offers , at what price and what is the quality of services / products , in order to offer added value to the buying public.

Start your search on Google, it is the No. 1 search engine. See if your competitors have sites, if they have listings in local online guides, if they have tributes or articles on third party sites and even if they have run google ads. Suppose we are going to promote online a plumber based in the area of Miami. Doing a quick search with the keyword “plumber painter”, and you will see some advantages offered by our competitors. Let’s look at some methods that will help you differentiate yourself from the competition:

  • Your Product – Develop innovative and quality products that are not easily copied and can add value to your brand.
  • Services – Invest in knowledge, improve speed and quality of service.
  • Affiliates – Evaluate the suppliers, manufacturers, distributors or retailers you work with.
  • Relationship – Proper communication between customers and employees can be the means of differentiation you want to achieve. Consider adding an evaluation service such as Trustpilot
  • Image / Reputation – This can be achieved through your existing customers. They themselves can become your supporters and act as reinforcers for your brand.
  • Price – Make offers, give real discounts and reward customers who support you.

Your website

Internet users are becoming more and more demanding, taking for granted that a site should load quickly, be easy to use, and accessible from all devices. Below we will see some brief statistics on how loading speed affects your site visitors. In essence, the more slow to load a website, the more likely visitors to leave without completing an action that will lead to a conversion. The fast web hosting is not only responsible for the loading speed of your website. Image size, CCS, Javascript, number of plugins (in WordPress), etc. play a dominant role in how fast your site loads. Use online tools like Gtmetrix, Pingdom, and Google Pagespeed Insights to measure load time and see how you can improve it effectively.

Google My Business and customer reviews

The reviews that refer to your business significantly influence a user’s decision to buy a service or product from you. It’s a great way to advertise. Especially when it comes to a local business, finding new customers online is greatly reduced if your business is not listed on Google My Business and has no reviews and comments.

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