gordon@gordontredgold.com

3 Ways to Maximize Your Business Image

When it comes to business, image is everything. The question is, how exactly do you go about building and nurturing that all-important reputation? Regardless of whether you are just starting out or whether your brand is already well established, here are three ways to maximize and improve your business image.

Build an impressive website

Your company website is the heart of your online reputation. It provides potential clients with detailed insight not only into what products and services you can offer them, but also into your company story, ethics, goals, and more. As such, it definitely is not an area on which you want to skimp or something that you want to rush through.

Take the time to create a website (or pay an expert to do it for you) that offers the ultimate in user experience. Ensure optimized navigation, high-quality content, and fast loading times. Don’t forget to ensure that your SEO is up to date, too. This will improve your rankings on Google and make it easier for potential clients to find your business before they find your competitors.

Ensure your business cards stand out 

Your custom printed business cards are a direct representation of you as a trustworthy professional and your business as a whole. Hence the reason why they need to be top quality. The easiest way in which to make certain that you hit the mark when it comes to these business essentials is to do your research in terms of current trends and best practices. For example:

  • Choose your material wisely. Business cards with a silky sheen tend to look stunning. However, you also cannot go wrong with cards that have been produced using recycled paper and cardboard.
  • Play around with shape: It can be an interesting change to be handed a business card of a creative shape. The potential client will certainly remember you in this case! In many cases, all that you need to add that quirky finishing touch is to opt for rounded corners as opposed to square.
  • Select your font carefully: Don’t go too crazy when it comes to font. The most important aspect of your cards is that they remain legible.

Spend time on your corporate social responsibility projects

A steadfast image and reputation come from a business and its employees investing time and passion into more than just generating profits. The organization should also demonstrate to its client base that it also cares about the environment and important causes within its community.

Engaging in corporate social responsibility projects, such as doing your bit when it comes to recycling and reducing your company’s carbon footprint, and sponsoring a charity or non-profit, can go a long way towards bolstering your image and optimizing client loyalty. Plus, it feels great to be able to give back too.

Keep all of the aforementioned advice in mind, and you have a solid foundation for creating and maintaining a favorable business image going forward. You will reap the benefits for many months and years to come.

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