How do you or other leaders in your organization communicate the “core values”?
How do you encourage others in your organization to communicate the “core values”?
So because questions 7 and 8 are linked, I’ve opted to answer them together.
In almost every company where I’ve worked, the “core values” have been well communicated, whether through major launches in the case of new “core values,” or through poster campaigns, flyers, mugs, business cards, etc, etc.
I believe that this is an effective way of informing others about the importance of ‘core values,’ but the best way to truly express them is to live them.
We need to create the right example and be a role model for what the ‘core values’ are, what they mean and how they should be lived.
I also believe that we should encourage others in the organization to communicate them in exactly the same way, as role models who live the “core values”.
If we don’t do this, then we can have the ‘core values’ tattooed on the foreheads of all our staff so that everyone can see them every day, but this will not make them lived or supported.
It’s walking the talk, which brings the talk to life, not talking the talk.
So that’s my opinion, how do you communicate your ‘core values’ and how do you encourage your staff to communicate them? I’d really be interested to know.
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