Running a marketing agency is a lucrative business idea because the demand is at an all-time high. Most businesses and brands prefer to outsource marketing services, making the industry a thriving one. However, the opportunity in the segment leads to tight competition, with more and more entrepreneurs looking to capitalize on the chance. Surprisingly, getting your business off the mark may be challenging, even as you help others to grow their outreach. Lead generation is perhaps the trickiest part because you operate in the B2B space. Here are some surefire ways to gain fresh leads for your marketing agency.
Give people exactly what they want
Selling marketing expertise as an agency provider requires a targeted approach. Potential buyers know exactly what they want, so you must highlight your offerings to indicate a perfect match. Everything boils down to providing clear and informative content across all channels- on your website, social posts, and personal interactions. Essentially, your leads want to know what you can do for them and how much your services will cost. You can go the extra mile by stating what makes your agency different from the others. Showing your prospects that you can fulfil their needs and expectations is the key to hooking them as your leads.
Attend niche events
Marketing agencies operate in a highly competitive landscape, but they can narrow down to a specific niche to make the road less daunting. For example, you can pick an industry like healthcare, law, or IT or serve only startup or enterprise clients. Of course, you may diversify your niches once you have more capabilities, but targeting a narrow audience always makes sense as a startup. You can fuel your lead generation initiatives by attending niche events. Small ones are even better because they give you a stronghold over the local clientele. Besides participating in such events, look for ways to attract and impress your audiences with interactive talks and games.
Work with a lead generation pro
Running a marketing agency is a lot of work as you handle several accounts, manage expectations, monitor outcomes, and provide reports. Managing lead generation on your own can add to your workload, and you may end up missing out on your core business. Experts recommend collaborating with a seasoned partner to handle the task. Fortunately, you can find specialist lead generation services for marketing agencies and rely on their expertise. They have relevant experience, so they know what it takes to attract leads for agency businesses. You can depend on them to find qualified leads, follow them up, and provide a valuable list to your sales team.
Establish a referral network
Outsourcing lead generation gives you an extra push in the competitive industry. But you can go a step ahead by establishing a referral network. Nothing works better than word-of-mouth selling in the B2B domain, and a robust referral network empowers you with it. In fact, you can even leverage recommendations after lead generation to boost conversion prospects in the long run. Request your existing clients to spread the word about your services and expertise within their networks and on social media. Referrals add credibility to an agency because potential clients prefer to trust other clients instead of the marketing promotions of the business selling its services.
Leverage content marketing
Being a part of the industry, you will probably know the value of content when it comes to selling. In fact, high-quality, informative, and educational content can be a game-changer for lead generation and conversion. You can try a low-frequency content marketing approach to build your reputation as a marketing agency. Low-frequency content marketing is about maintaining a slow pace with content creation and sharing. Spend a couple of days between posts, but ensure it is exceptional and relevant. You can even refine the existing pieces to keep the readers hooked and returning for more. Business leaders who start as avid followers will likely become leads and customers eventually, so do not miss out on this actionable strategy.
Lead generation can be tricky even for marketers who know the nitty-gritty of capturing buyer attention and retaining it for the long haul. Marketing agencies often struggle with leads because the domain is highly competitive. But a strategic approach sets you on the right path and helps you secure a robust client base. You can rely on these tried and tested lead-generation tactics to get the best results for your agency. Also, find an expert with relevant knowledge and experience to help you with a winning advantage.