5 Tips For Vetting An Outsourced CMO

Hiring an in-house marketing manager is a big deal. They’re the people who’ll lead your team, manage your budget, and drive your company’s success. But hiring an outsourced Chief Marketing Officer (CMO) can be even more daunting, especially if you’re not familiar with the process.

Outsourcing your marketing department can be an excellent move for your business. But it’s essential to vet the right partner and make sure your expectations align with the service provider’s capabilities.

Here are six tips for vetting an outsourced CMO:

1. Check Their Experience And Niche

When vetting an outsourced CMO, it’s easy to get caught up in their qualifications and forget about their experience. And while it’s tempting to look for someone who has experience working with a company like yours, it’s also essential to make sure they have the right niche experience.

If you’re looking for someone who can help you grow your e-commerce business, you want to make sure they’ve worked with e-commerce companies before. If you’re looking for a CMO who can help with your content marketing strategy, then make sure they’ve worked with companies similar in size or type to yours.

You should also try to find someone who has experience managing teams remotely so they can work with your remote team members seamlessly. The last thing you want is to hire someone unfamiliar with working remotely and have a hard time communicating with them because of it.


2. Look For Client Reviews And Testimonials

When vetting an outsourced CMO, it’s essential to look for client reviews and testimonials. These will give you a good idea of what types of results the company has achieved for previous clients. Make sure they have a strong portfolio of work. It’ll show you how they’ve leveraged their expertise to drive results for other companies like yours.

You should also look for negative reviews or comments about an outsourcing firm. If there are any, be sure to ask the agency about them. For example, if a client is unhappy with their service and has written about it online, then ask how the agency resolved the problem or if they plan on fixing it in future engagements with that customer.


3. Consider Customer Engagement And After-Hours Support

Consider customer engagement and after-hours support when vetting an outsourced CMO. Customer engagement is crucial because it can help you determine how effective your outsourced CMO will be at engaging with customers. If they aren’t experienced in customer engagement, they may not be able to engage with your customers effectively. It could impact your bottom line and overall success as a company.

After-hours support is also essential. It can help you determine how knowledgeable your outsourced CMO will be about your product or service offerings if they don’t have access to them during standard work hours (or if you prefer that they don’t have access).


4. Ask For A Realistic Budget

When vetting an outsourced CMO, ask for a realistic budget. The most common mistake startups make when hiring an outsourced CMO is not having a budget in mind before they start their search. Asking for a realistic budget will help you find the right partner, but it’ll also help you avoid wasting time on companies that aren’t a good fit.

When looking for an outsourced CMO, make sure you know your budget and how much it’ll cost to work with them. It’s important to remember that the cost of an outsourced CMO will vary depending on the company size, industry, marketing experience, and other factors.

Many companies offer fixed packages at different price points, usually from USD$1,000-1,500 per month. If your budget is limited but you still want to work with an experienced marketing professional, consider this option instead of paying hourly rates or other custom configurations that may be outside of your means.


5. Examine Their Business Size And Industry Expertise

Outsourced CMOs should be vetted just like any other potential team member. You should examine their business size, industry expertise, and reputation in the market. An excellent place to start is to look at the company’s website and social media accounts.

If you find that the outsourced CMO has a solid presence online and appears to have experience working with clients similar to your own, then they may be worth considering as a candidate for your company. It’s also important to ask about their experience working with companies similar in size to yours.

If you’re a small business with fewer than 100 employees, you probably want an outsourced CMO specializing in smaller firms. If you’re part of a large conglomerate with thousands of employees, you need someone who can handle multiple projects simultaneously for many different companies.



The key to retaining an outsourced CMO and ensuring that they’re a good fit for your company and your business is thorough vetting. This process will help you select the best-of-the-best candidates rather than just settling for anyone willing to do the job.

These tips will help connect your outsourced CMO with your audience, leading to a mutually satisfying relationship no matter what their background.