Businesses are always finding ways to attract customers and improve their sales. That said, accessibility should be a priority if you run a brick-and-mortar store. According to recent World Bank statistics, 15% of the global population has some disability. Additionally, many customers consider factors like inclusivity before purchasing from a brand. On that note, below are some of the best ways to make your business more accessible.
First impressions are crucial because they determine whether a client will come back or recommend you to someone else. When it comes to accessibility, your attention to certain details will make you stand out from the rest. This will help you foster a relationship with the customer and increase your sales. For example, if your business is online, you can make it accessible by selecting the right content management system. You can also use the right content structure and include images and proper descriptions of the products and services. Likewise, it can be useful to feature individuals with some disability in your marketing materials. If you have a physical location, things like doors with motion sensors, parking spaces for wheelchair users, etc., are great.
Employees who directly interact with customers should be trained on how to provide the best customer care to everybody irrespective of their disabilities, through various media. Ensure your employees are properly trained to solve any customer issue with a product or service. Training is the most effective strategy for shifting attitudes and tearing down obstacles individuals with some disabilities face. If possible, train your employees on how to assist people in using mobility devices, engage with service animals and guarantee that everyone is aware of how to accommodate and be all-inclusive.
Delivering flexibility at your point-of-sale can improve your business accessibility. For example, providing extendable cord or portable debit devices can offer your customers a more convenient way to make payments. This is more particular for customers using wheelchairs or who can’t reach your fixed debit machines. Flexibility also leads to faster transactions, which will help you achieve more within a short amount of time. These strategies are similar to blockchain in healthcare which ensures quick, efficient, and safe completion of transactions in seconds by removing intermediaries and human elements during transaction processing. The technology can also help secure your company and client records while saving you money.
Your employees are indirect customers and advocates for your business, so it’s a good idea to include them in your attempt to improve accessibility and be inclusive. Aside from creating an accessible working environment, another way to do this is to allow flexible work schedules. Remote working, in particular, offers several benefits, including improving productivity and work satisfaction, employee well-being, and opening new opportunities for business and potential candidates. Remote work can create a diverse and all-inclusive workforce to make your business accessible to everyone. This way, everybody can participate equally in transforming your business in the present work world.
The most successful business has made it easier for customers to access and patronize their goods and services. Ultimately, accessibility is a good investment.
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